Imagian works collaboratively with clients to evaluate, create and manage their place brand assets. We do this through a renowned blend of strategic thinking and creativity, supported with world-class scientific knowledge, and by offering unique tools to execute brilliantly.
Our approach to Place Brand creation and management is a continuous process that offers specific services aimed at creating step-by-step programmes towards excellence in place branding.
We know the challenges and understand the complexity of branding a place. Our state-of-the-art brand management techniques are managerially tested and scientifically sound. We never give advise without understanding. We demonstrate that the power to initiate change isn’t simply offering choice, but providing a conclusive reason for that choice.
Place brand management often requires a multi-disciplinary approach, and may require specialized knowledge in utilization of Social Media, Service Design, ICT, HRD and many other relevant fields. For every client we will form a team of cutting-edge specialists from all fields relevant, either in-house or through our extensive partner-network.
|4 Tips How to Maintain Established Place Brands: ‘Second Phase’ Place Branding Issues and Priorities 7 May 2018|
Many places, especially popular cities like Barcelona, Copenhagen, Berlin etc., are now entering a ‘second phase’ in their branding and marketing. The...
Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better 3 May 2018
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. We asked Sebastia...
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions 24 April 2018
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in their editorial article, introducing a special edition of the jou...
4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers 16 March 2018
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to The Place Brand O...